Corporate video and backstage

The new video storytelling starts with Propagroup’s infinity logo, and flies upwards towards an infinity of possible solutions.

The project was managed by the in-house marketing department, in collaboration with a professional team that shot the footage and coordinated the art direction and was enthusiastically supported by all Propagroup personnel. With great attention to detail and a clever combination of narrative tools, the result is a journey through the company, seen from both inside and outside. Ideas, descriptions and immersive experiences bring their contribution, step by step, to reconstructing and communicating the essence of Propagroup. The visual metaphor communicating the heart of the corporate approach is that of gliding over the surface of things, flying over them to identify new opportunities and solutions, in a continuously repeating flight of renewal.